Having a successful online store requires more than just a visually appealing website. To stay ahead of the competition and boost your sales, you need the Best Shopify apps and strategies to optimize your Shopify store.
Our team of experts has carefully researched and handpicked the best Shopify apps that have proven their effectiveness in driving conversions, enhancing customer experience, and boosting revenue. Shopify has a vast array of incredible apps, from referral marketing to SEO, designed to help you maximize your store’s potential.
In this comprehensive blog post, we’ll provide detailed insights into each app’s features, benefits, and real-life success stories, empowering you to make informed decisions. Whether you’re a beginner or an experienced entrepreneur, our curated selection will save you valuable time and resources in listing the best shopify apps to increase conversion.
Unleash the Power of Referral Marketing: Ignite Business Growth and Boost Conversions.
What are shopify apps?
Shopify apps are software extensions that can be installed and integrated into a Shopify online store. They are designed to enhance the functionality and capabilities of the store, providing additional features and tools to help store owners manage their businesses more effectively.
With a wide range of apps available in the Shopify App Store, store owners can choose and install the ones that best align with their specific needs and goals. These include marketing, email marketing, product review, referral marketing, sales and much more. These apps often come with customizable settings, allowing merchants to tailor them to their unique requirements.
Why are shopify apps important?
Shopify apps are third-party software applications that extend the functionality of your Shopify store.
- Enhanced Functionality.
- Tailored Solutions.
- Scalability and Flexibility.
- Time and Cost Savings.
- Competitive Edge.
- Easy Integration and User-Friendly Interface.
Choosing the Best Shopify Apps for Your Store
Best Shopify apps for your store are crucial to optimize its performance, enhance customer experience, and drive long-term success and driving success.
Identify Your Needs
Identifying pain points and determining where additional support or features would be the first step in choosing the most suitable app for your store. For example, you might need help with marketing automation, inventory management, order tracking, customer support, or website optimization.
Be clear in defining your business needs and narrowing them down that address your specific requirements.
Research and Read Reviews
This involves exploring the Shopify App Store, visiting app websites, and reading reviews and ratings from other merchants using the apps. This helps to gauge the app’s effectiveness, reliability, and customer satisfaction.
Researching and reading reviews helps you gain valuable perspectives on the app’s performance, reliability, ease of use, customer support, and overall satisfaction resulting in delivering the desired results.
When selecting Shopify apps, it’s crucial to consider the app’s compatibility with your store requirements and integration. Some apps may offer pre-built integrations or have compatibility with popular themes, while others may require additional configurations or adjustments to ensure a smooth integration.
It’s crucial to assess whether the app you are considering will function properly alongside these existing elements. Conflicts or incompatibilities between apps can result in technical issues, functionality limitations, or a breakdown of your store’s performance. Look for compatibility with your setup, theme, payment gateways, and other essential integrations.
Consider Pricing and Support
Some apps may have one-time fees, while others may require a monthly or annual subscription. Additionally, some apps may charge based on usage or offer tiered pricing based on features or usage limits. It’s crucial to consider your budget and determine if the app’s pricing aligns with the value it provides to your store.
Reliable and timely support can save you time and frustration if you encounter any issues or have questions regarding the app’s functionality. Look for resources such as documentation, FAQs, and tutorials that can help you navigate and make the most of the app. Additionally, consider the responsiveness and availability of customer support channels, such as email, live chat, or phone support.
Trial Periods and Product Demos
Trial periods allow you to test an app’s functionality, features, and compatibility with your store before committing to a purchase or subscription. Trail period can be a great advantage in providing hands on experience, compatibility testing, feature evaluation, and performance evaluation.
Demos are walkthroughs or guided tours, or a step-by-step walkthrough of the app’s features and functionalities. Additionally, they provide a better conceptual understanding of the app concepts, featured highlights, and visual understanding.
When seeking recommendations for Shopify apps, it’s beneficial to explore various sources to gather insights and make informed decisions. Engage with the merchant community through forums, social media groups, and online communities to seek recommendations from experienced store owners.
Best Shopify Apps to Increase Sales
Abandoned cart recovery app
Retainful is the best abandoned cart app for Shopify. It has got user-friendly features, and it can seamlessly integrate with your Shopify store. Recovering lost sales is effortless with Retainful’s automated abandoned cart recovery email campaigns.
The personalized emails give the customers a gentle nudge reminding them of the products in their abandoned cart. If you think a reminder email won’t cut it, you can use Dynamic Coupons to encourage your customers to finish their purchases. You can easily design eye-catching emails using their drag-and-drop editor and attractive pre-designed templates. Retainful also lets you send automated Follow-up emails, Win Back emails with Next Order Coupons, and Welcome and Thank you emails.
The analytic dashboard gives insights into abandoned carts, recovered sales, and customer behavior. You can make data-driven decisions and re-strategize to improve your marketing results thus making it the best-abandoned cart recovery app.
- Abandoned cart recovery
- Thank you emails
- Welcome emails
- Order follow-up emails
- Winback emails
- Next order coupons
- Referral program
- Customizable email templates
- Free version available
- Starter: $19/ month
Omnisend’s abandoned cart recovery solution empowers businesses to reduce cart abandonment rates and recover lost revenue. You can create personalized and effective campaigns to recover lost sales, increase conversions, and drive customer loyalty.
Omnisend provides customizable email templates, allowing you to create engaging and on-brand reminders. With in-depth cart abandonment analytics, you can track key metrics, measure campaign performance, and gain valuable insights to optimize your strategies makes it one of the best shopify apps for abandoned cart recovery.
- Customizable email templates for engaging and on-brand reminders.
- SMS and push notifications for a multichannel approach
- Advanced segmentation and targeting for highly personalized reminders.
- User-friendly interface for easy setup and management.
- Detailed cart abandonment analytics for performance tracking and insights.
- Free Version Available
- Standard: $16/ month
Recapture is another abandoned cart recovery app that provides a powerful solution for reclaiming abandoned carts and nurturing customer relationships. Recapture’s automated email reminders bring customers back to their abandoned carts, increasing the chances of conversion.
And what makes recapture the best shopify app for cart recovery is its comprehensive reporting and analytics. It makes it easy to monitor abandoned cart recovery campaigns and track key metrics such as recovery rates, revenue generated, customer engagement, and more as best abandoned cart app.
- Display targeted offers or incentives to retain potential cart abandoners with exit intent pop-ups
- Comprehensive reporting and analytics to monitor recovery campaign effectiveness.
- Easy setup and management with a user-friendly platform
- Automated email reminders to recapture lost sales from abandoned carts.
- Test and optimize email content, subject lines, and discount strategies for better results
- Free version available
- BASE PLAN STARTS $29/month
Sender is one of Shopify’s most affordable (yet powerful!) email automation apps. The platform empowers you to engage with customers consistently and grow your sales while spending much less.
Sender has a drag-and-drop email editor for creating dynamic popups, sign-up forms, and newsletters to attract leads and nurture them to loyal customers. The software also includes a library of pre-built templates to help you create stunning emails in minutes.
On top of that, the email automation tool combines email with SMS marketing. As a result, you can offer recipients an omnichannel experience and boost engagement and sales.
With real-time reporting and analytics, you can track your email and SMS campaigns and adjust your marketing strategies based on their performance.
- Email and SMS marketing automation;
- High-converting popups such as spin-the-wheel, exit-intent, and more;
- Intuitive drag-and-drop email builder and free library of pre-built templates;
- Smart segmentation and personalization for sending relevant and targeted messages;
- Real-time reporting and analytics to monitor and improve your marketing campaigns.
- Free Forever plan. Paid plans start at $8 per month for up to 2,500 subscribers.
Brevo: Formerly SendinBlue
Sendinblue is a powerful email marketing app that empowers businesses to create, automate, and optimize their email campaigns. With its comprehensive set of features and intuitive interface, Sendinblue is designed to help you engage customers, drive conversions, and achieve marketing success.
With its user-friendly interface, automation workflows, segmentation capabilities, and powerful analytics, Brevo empowers marketers to create successful email campaigns and achieve their marketing objectives making it one of the best Shopify apps for email marketing.
- Brevo offers an intuitive drag-and-drop email editor that allows you to create visually appealing and professional email campaigns without any coding knowledge.
- Sendinblue enables you to personalize your email content by inserting dynamic fields like the recipient’s name, location, or other relevant details.
- You can set up automated email workflows or drip campaigns based on triggers and conditions.
- Sendinblue lets you conduct A/B tests to optimize your email campaigns. You can test different subject lines, email content, sender names, or send times
- Free plan available
Referral Marketing app
UpPromote: Referral and Affiliates
UpPromote is an affiliate marketing app designed to help Shopify store owners boost sales with referral marketing and expand their reach. With UpPromote, you can effortlessly create an affiliate program and recruit brand advocates to promote your products.
The app is the best shopify app that provides a user-friendly interface for managing affiliates, tracking conversions, and issuing payouts. It offers various customization options, allowing you to set commission rates, create unique referral links, and monitor affiliate performance. With UpPromote, you can harness the power of affiliate marketing to drive more traffic, increase conversions, and ultimately grow your business and best apps for shopify.
- Quick set up and launch of affiliate program in minutes
- User-friendly dashboard to manage and track affiliate performance.
- Flexibility to set commission rates.
- UpPromote simplified payout process.
- Tools to effectively promote and manage your referrals easily.
- Free version available
- GROW AFFILIATE $29.99/month
Shopjar: Referral and Affiliate
Shopjar is a referral and affiliate app designed for Shopify to increase customer retention and revenue. The Referral and Affiliate program lets you reward both the referrer and the referee, instilling customer loyalty.
The app even provides a convenient affiliate portal, allowing your affiliates to keep track of their performance effortlessly. Shopjar comes with pre-built referral landing pages, making it easy for customers to refer friends and family.
The Referral & Affiliate Marketing app’s user-friendly layout and potent features set it apart from the competitors. With our simple dashboard, setting up your affiliate program is a breeze. You can also modify your program to meet your specific needs and objectives, resulting in the best shopify app for your business.
- Pre-built referral landing pages
- Built-in affiliate portal
- Customizable rewards such as free shipping, percentage discounts, fixed discounts etc.
- Automated commission tracking
- Reporting and Analysis
- Free plan available
- STARTER $9/month
Amplify Your Business with Referral Marketing and accelerate your Growth.
ReferralCandy is a referral marketing shopify app designed to help businesses increase sales and customer acquisition through word-of-mouth marketing. The platform provides a user-friendly interface where you can customize your referral program, set rewards, and design referral messages to align with your brand. By offering incentives, such as discounts, cash rewards, or store credits, ReferralCandy motivates your customers to actively promote your products or services.
Additionally, ReferralCandy offers built-in analytics and reporting tools to track the performance of your referral program. You can gain insights into the number of referrals, conversions, and revenue generated, allowing you to measure the success of your program and optimize your referral marketing strategy accordingly and results in the best apps for shopify.
- Create and manage referrals and customize rewards.
- Offering incentives such as discounts, cash rewards, or store credits.
- Built-in analytics and reporting tools to track performance.
- PREMIUM PLAN $59/month
Plug In SEO
Plug-in SEO is a Shopify SEO app designed for store owners to optimize their websites for search engines. With Plug in SEO, you can easily identify and fix common SEO issues affecting your website’s visibility and rankings on search engine result pages (SERPs).
The app provides a user-friendly interface that scans your website for SEO problems and provides actionable recommendations to improve your website’s performance. It covers various aspects of SEO, including meta tags, headings, content optimization, site speed, mobile-friendliness, and more. No wonder it is the best shopify app for SEO.
- Identifies missing meta tags, duplicate content, broken links, and other factors.
- Plug in SEO provides clear and actionable recommendations on fixing them.
- BASIC PLAN $9.99/month
Yoast SEO is a comprehensive plugin designed to optimize websites on content management systems (CMS), specifically Word. It examines your use of focus keywords, meta titles and descriptions, internal linking, and image optimization
Yoast SEO covers all aspects of on-page optimization and provides a wide range of features and tools to improve the on-page SEO of your website, making it more search-engine friendly and increasing its chances of ranking higher in search results, from content analysis and optimization to technical SEO enhancements best free apps for shopify.
- Valuable insights and optimization suggestions for your product pages.
- Assists in optimizing your category and collection pages by providing guidance on meta titles, descriptions, and content optimization.
- Yoast SEO ensures your Shopify store is mobile-friendly.
- Stays up-to-date with the latest SEO practices and algorithm changes.
- YOAST SEO PREMIUM $19/month
Customer Support/ Chat Apps
Tidio is a Shopify Live Chat app that serves as a comprehensive customer support app specifically designed to cater to the needs of Shopify stores. It enables you to provide real-time assistance and support to your website visitors and customers, enhancing their shopping experience and driving the success of your Shopify store.
The user-friendly interface and intuitive setup process allow you to quickly get up and running with Live Chat functionality. The Live Chat widget, strategically placed on your Shopify store, allows visitors to initiate chats and engage with you in real-time, allowing you to create a positive and personalized shopping experience and making it the best free app for shopify store.
- Predefined answers and chat flows for automated customer support.
- Multi-Channel Convenience supports customers through various channels like Messenger and WhatsApp.
- Personalized Customer Support for Tailored assistance based on customer information.
- Its Integration with Shopify allows Tidio to streamline operations.
- Free plan available
- COMMUNICATOR PLAN $19/month
Gorgias is a customer support app designed to streamline and enhance customer service for e-commerce businesses. With this, you can centralize customer inquiries from various channels into one unified platform, automate responses, and provide personalized support to deliver exceptional customer experiences.
Gorgias seamlessly integrates with the Shopify platform, syncing customer data, order information, and other crucial details. Additionally, this customer support app consolidates customer inquiries from various channels, such as email, live chat, social media, and phone, into a single, unified platform allowing Shopify stores to manage and respond to customer inquiries.
- Automate responses and create workflows for common support scenarios.
- Access and manage order status, shipping information, and return requests.
- Advanced analytics and reporting features that provide insights into support team performance, response times, ticket resolution rates, and customer satisfaction
- STARTER PLAN $10/month
Stamped Product Reviews is a powerful app for Shopify Reviews to collect and display customer reviews. As the best app for Shopify, it helps merchants build trust, increase conversions, and boost sales by showcasing authentic product reviews from satisfied customers.
Stamped Product Reviews makes it simple for customers to leave reviews by sending automated review request emails after a purchase. This encourages customers to share their feedback and experiences, providing valuable insights for potential buyers.
- Optimizes your product review pages for search engines, helping improve your store’s visibility in organic search results.
- Display options like customizable widgets, review carousels, and dedicated reviews.
- Ensures that your reviews align with your product catalog, enabling accurate and relevant reviews to be displayed for each product.
- Allows to moderate, manage reviews, or delete reviews.
- Free plan available
- Awesome: $15/ month
Judge.me Shopify Product Reviews is a comprehensive app designed specifically for Shopify stores to collect and display customer reviews. It empowers Shopify merchants to leverage the power of social proof, increase customer trust, and drive sales through authentic product reviews.
Additionally, the app offers a wide range of features and functionalities that streamline the entire review process, making it seamless for merchants and customers. The app enables you to customize review forms, tailoring them to your specific needs. You can include rating criteria and personalized questions to gather detailed and targeted feedback from customers, helping potential buyers make informed decisions.
- Send automated review request emails to customers after the purchase with an automated review request.
- Enable customers to submit visual reviews alongside written feedback.
- Maintain control over displayed reviews with moderation tools.
- Optimize review pages for improved visibility in organic search results.
- Display trust badges and engage customers with a Q&A section.
- Free plan available
- AWESOME $15/month
Landing page Builder
PageFly is a versatile landing page builder app designed specifically for Shopify. It empowers Shopify store owners to create stunning and high-converting landing pages without any coding knowledge.
PageFly offers a user-friendly drag-and-drop editor, allowing you to effortlessly create and customize landing pages making it the best landing page builder app for shopify. Additionally, it provides a wide range of professionally designed templates that you can customize to match your brand’s style.
- Adapt to different screen sizes for a seamless mobile experience.
- Preloaded comes with professionally designed templates
- Its easy interface for page creation and customization.
- Easy publishing and management.
- Free plan available
- Premium: $24/ month
Shotgun Landing Page Builder
Shogun Landing Page Builder is a powerful app that empowers Shopify store owners to create visually stunning and highly effective landing pages without coding knowledge. Shogun provides the tools and features to design captivating pages that drive conversions and enhance your online business.
Shogun gives you full control over the visual elements of your pages. From fonts and colors to backgrounds and margins, you can fine-tune your landing pages with advanced styling and customization options making it the best shopify app to design your landing pages.
- Drag-and-drop feature.
- Personalize by customizing fonts, colors, backgrounds, and spacing.
- Countdown timers, lead capture forms, engaging CTA buttons, and trust-building testimonials.
- Free plan available
- BUILD $39/month
One Click UpSell
One Click Upsell is a powerful tool for increasing the average order value and overall revenue of your Shopify store. This app strategically offers upsells that complement the original purchase thus, merchants can enhance customer satisfaction and increase average order value.
One Click Upsell (OCU) makes it easy to create upsell offers. You can choose from various pre-made templates or create your own custom offer. OCU also includes a split testing feature, so you can test different offers to see which performs best.
- Create landing page without coding knowledge
- Optimized for mobile users.
- Provides detailed reports on your upsell funnels.
- Free plan available
- Starter $6/month
Growave is an all-in-one marketing platform offering a suite of integrated features designed to aid Shopify merchants in driving customer engagement and increasing sales. Growave combines several key functionalities that help businesses engage their customers at different stages of the buyer journey and upselling being its most prominent one.
Growave is the best shopify app to offer personalized product recommendations that can be customized and strategically placed throughout your store to maximize its impact. This feature leverages machine learning to analyze customers’ browsing patterns, purchase history, and other behaviors to suggest products that they are most likely to be interested in.
- Recommendations from product pages, cart pages, after checkout, and even in abandoned cart emails.
- Customize the look and feel of the recommendation widget.
- Growave provides detailed analytics on product recommendation performance.
- BASIC $9/month
Shipments and Returns App
AfterShip Order Tracking
AfterShip is a well-known tracking and delivery update solution that integrates seamlessly with Shopify. The service allows e-commerce businesses to streamline their order-tracking process and reduce customer service workload.
It’s a robust system designed to simplify and optimize shipment tracking. It’s geared towards enhancing post-purchase customer experiences and boosting customer satisfaction. AfterShip supports over 700 carriers worldwide, providing comprehensive tracking solutions no matter where your customers are.
- Real-time updates on every package’s status, to customers.
- Create a customizable, branded tracking page to increase brand exposure and consistency.
- Detailed analytics regarding your shipments, delivery performance, tracking status, and customer behavior.
- Free plan available
- ESSENTIALS $11/month
PushOwl is a push notification app designed for Shopify stores that allows you to connect with your customers in a highly engaging and direct manner. This app sends notifications directly to your customers’ desktops or mobile devices, offering real-time updates and personalized messages.
PushOwl, as the best shopify app for push notifications, helps you turn visitors into subscribers and customers into repeat buyers through targeted push notifications. It’s designed to recover abandoned carts, promote flash sales, and engage customers at various stages of their shopping journey.
- Send instant notifications about flash sales or special offers.
- Keep your customers updated about order status and shipping updates
- PushOwl sends abandoned cart notifications to customers.
- Free Plan available
- BUSINESS $19/month
LoyaltyLion, a dynamic customer retention tool crafted explicitly for e-commerce businesses. Designed to seamlessly blend with your Shopify store, LoyaltyLion paves the way to heighten customer retention and amplify lifetime value.
LoyaltyLion unlocks the potential of customer loyalty by empowering you to construct a bespoke rewards program. LoyaltyLion motivates repeat purchases, mitigates customer churn, and propels the lifetime value of your customers
- Increase customer engagement by rewarding diverse actions.
- Encourages customers to interact with your brand on social media.
- Offering special perks to VIP customers.
- Free plan available
- SMALL BUSINESS $159/month
Smile is a loyalty, rewards, and referral program for Shopify stores. With Smile, you can create a tailored rewards program that resonates with your customers and aligns with your brand values, effectively transforming one-time shoppers into repeat, loyal customers.
Smile provides the versatility to establish a rewards program that mirrors your brand’s unique identity. Reward customers for various actions such as purchases, account creations, birthday celebrations, and social media interactions. And also its user-friendly interface and straightforward setup process, you can launch your custom rewards program within minutes.
- Rewarding both referrer and referee.
- Classify your customers into tiers and offer exclusive.
- Offer limitless such as discounts, free products, free shipping, and more.
- Free plan available
- Starter: $49/month
Uncover the Hidden Gems of Referral Marketing: Fuel Unprecedented Business Growth and Catapult Your Conversions. Unleash the Power of Customer Advocacy with our Referral app
In the dynamic world of e-commerce, the key to driving sales and growth lies in leveraging the best tools that enhance customer experience and maximize conversions. Shopify store owners have an array of free apps that can make this goal a reality.
In sum, the e-commerce market, particularly on Shopify, offers a broad range of specialized apps to increase online sales and contribute to sustainable business growth.
Remember that the optimal selection of the best free apps for your Shopify store is important for your specific business model, your target demographic, and your sales objectives.
Each app plays a pivotal role in different stages of the customer journey. They streamline the purchasing process, provide a tailored user experience, motivate larger transactions, and build customer loyalty over time.
It is important to consider the functionality, reviews, developer support, integration, pricing, compatibility, security, and the trial period when selecting a Shopify app.
There are a lot of shopify apps that can be used to increase sales and some of them include, Retainful and Omnisend for abandoned cart recovery, Referral and Affiliate: Shopjar for referral marketing, Loyalty Lion for customer retention, Aftership for order tracking.
Yes, you can use multiple Shopify apps simultaneously. Shopify allows you to install and utilize multiple apps from the Shopify App Store to enhance the functionality and features of your store. However, it’s important to carefully manage and monitor the performance and compatibility of the apps to ensure they work together smoothly without conflicts.
Measure the success of a Shopify app by assessing its impact on sales, conversion rate, customer engagement, user feedback, ROI, and utilizing built-in analytics and reporting features.
Shopify apps are not all free. While there are some free apps available in the Shopify App Store, many apps come with a cost. Some apps have a one-time fee, while others require a monthly or annual subscription.